The Operating System for Customer Acquisition.
Everything you need to acquire customers in the AI era. Frameworks, playbooks, prompts, automations and real experiments — practical, tested, no fluff.
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Everything, organized.
Start with the resources most teams reach for first. Each one is a complete system, not a blog post.
Meta Ads Operating System
A complete framework for building, launching and scaling paid social campaigns without the guesswork.
AI Prompt Library
60+ battle-tested prompts for marketers — ads, positioning, funnels, research, analytics.
Marketing Automation Collection
Copy-paste automations that connect the tools you already use, from lead capture to reporting.
Growth Experiments
Real experiments with real numbers — what worked, what didn't, and exactly how we ran them.
Acquisition Frameworks
The models we use to design offers, positioning, funnels and creative — condensed and applied.
Customer Journey Templates
Journey maps, funnel diagrams and lifecycle blueprints ready to drop into Figma, Notion or Miro.
Browse by discipline.
Eleven areas of customer acquisition, each with its own playbooks, prompts and experiments.
Latest experiments.
Real experiments with real numbers — what worked, what didn't, exactly how we ran them.
- Jun 2026 · AI Workflows
How AI reduced campaign setup time by 87%
From 4.2 hours to 32 minutes across 12 accounts
- May 2026 · Automation
Building an AI media buyer
An autonomous agent that manages a $12k/mo Meta budget
- Apr 2026 · Advertising
Testing 27 Meta creatives in one week
3 winners, $2.14 CPA — down from $6.80
- Mar 2026 · AI Workflows
Using MCP servers for marketing
Connecting Claude to GA4, Meta and HubSpot in one workflow
- Feb 2026 · Landing Pages
One landing page, 12 audience variants
+47% conversion lift on the winning variant
- Jan 2026 · Email
Rebuilding onboarding as a 3-email sprint
+22pts activation at day 7
- Dec 2025 · Advertising
Killing our best-performing ad on purpose
Forced portfolio diversification, -18% blended CAC
- Nov 2025 · Analytics
Server-side conversion tracking on Meta
Recovered 34% of previously-lost attribution
Prompts that ship work.
Copy, paste, replace the brackets. Every prompt has been used in production.
Five Meta ads variations
Create five Meta ads for [PRODUCT] targeting [AUDIENCE]. For each ad give a hook, primary text (max 90 words), headline (max 40 chars) and description. Vary the angle: pain, aspiration, social proof, contrarian, curiosity. Output as a table.
Landing page audit
Audit this landing page for a [AUDIENCE] buying [PRODUCT]. Score clarity, offer, proof, friction and CTA (1-5). Return the 3 highest-leverage changes with the rationale and expected impact on conversion rate.
Positioning strategy (Dunford)
Generate a positioning strategy for [PRODUCT]. Use April Dunford's structure: competitive alternatives, unique attributes, value themes, target segment, market category. Output as a one-page brief.
Cold email opener
Write 5 cold email openers to [PERSONA] at [COMPANY_TYPE]. Each must be under 25 words, reference something specific and observable, and lead into a one-sentence value proposition. No flattery, no filler.
Funnel breakdown
Break down the acquisition funnel for [PRODUCT]. For each stage (awareness → consideration → decision → activation) give the key metric, common leaks and the fastest experiment to run in week 1.
Creative brief from insights
Given these customer insights: [PASTE]. Produce a creative brief with: single-minded proposition, 3 emotional angles, 3 rational angles, tone of voice guidance, and 6 concept directions with a 1-line description each.
Meta ad hook generator
Generate 20 scroll-stopping hooks for [PRODUCT] targeting [AUDIENCE]. Split evenly across: pattern interrupt, contrarian statement, hyper-specific claim, question, before/after. Each hook under 12 words.
Ad angle testing matrix
Build an angle-testing matrix for [PRODUCT]. Rows: 5 pain points. Columns: 5 desired outcomes. Each cell = one testable ad concept with a hook, promise and proof element.
UGC creator brief
Write a UGC creator brief for [PRODUCT]. Include: hook (2 options), demo beats, key claims we can and cannot make, CTA line, technical requirements (aspect ratio, length, captions). Under 400 words.
Storyboard from a hook
Turn this hook into a 15-second video ad storyboard: [HOOK]. 6 frames. For each: on-screen text (max 8 words), b-roll direction, voiceover, sound cue.
Google Ads keyword clusters
Cluster these keywords into ad groups for [PRODUCT]: [KEYWORDS]. Optimize for intent tightness. For each cluster give: theme, 3 headlines, 2 descriptions, negative keyword suggestions.
SEO content brief
Create an SEO content brief for the query '[QUERY]'. Include: search intent, top-ranking pattern, target word count, H2 outline, entities to cover, internal linking suggestions, and one differentiator we can own.
Landing page copy from a wireframe
Write landing page copy for [PRODUCT] with this structure: hero (headline + subhead + CTA), 3 problem points, 3 solution points, 4 features, 3 objections handled, social proof block, FAQ (5 Qs), final CTA. Voice: [VOICE].
Above-the-fold rewrite
Rewrite the above-the-fold section for [PRODUCT]. Give 5 versions varying by clarity vs curiosity trade-off. Each version: headline, subheadline, CTA button. Score each 1-5 on clarity, specificity, differentiation.
Objection map
For [PRODUCT] sold to [AUDIENCE], list the top 12 objections buyers have (price, trust, timing, fit, alternatives). For each: the raw quote we'd hear, the underlying belief, and one reframe that neutralizes it.
Welcome sequence (5 emails)
Write a 5-email welcome sequence for [PRODUCT]. Emails 1-5 goals: welcome + expectations, origin story, top use case, social proof, activation CTA. Each email <150 words. Include subject line + preheader.
Win-back email
Write a win-back email for churned customers of [PRODUCT]. Reference the specific reason for churn: [REASON]. Show what's changed. Include a low-friction offer. Max 120 words. No guilt, no discounts as the lead.
Lifecycle audit
Audit the lifecycle emails for [PRODUCT]: [LIST]. Identify gaps in the customer journey (onboarding, activation, retention, expansion, win-back). For each gap: the missing trigger, the audience, the goal, and a 1-line brief.
Offer stack
Design an offer stack for [PRODUCT] at [PRICE]. Include: core outcome, 3 bonus items with a stated dollar value, urgency mechanic, risk reversal. Explain why each element neutralizes a specific objection.
Price anchoring reset
We currently charge [PRICE] for [PRODUCT]. Propose 3 different pricing anchor strategies (decoy tier, alternative frame, unbundling). For each: the new price table, the customer psychology, and the risk.
Free trial vs freemium decision
For [PRODUCT] with [BUYER_PROFILE] and [SALES_MOTION], recommend free trial, freemium, both, or neither. Explain the trade-offs on CAC, activation, sales cycle and support load. Give the metrics we'd need to move the decision.
Analytics event schema
Design an event tracking schema for [PRODUCT]. List the 15-20 events we need across acquisition, activation and retention. For each: event name (snake_case), when it fires, key properties, and which report it feeds.
GA4 exploration
In plain English, write step-by-step instructions to build a GA4 exploration report that shows [METRIC] segmented by [DIMENSION] over the last 90 days, comparing paid vs organic. Include filters and calculated fields.
Attribution model comparison
Compare last-click, data-driven and MMM for a [BUSINESS_TYPE] spending [BUDGET]/mo across [CHANNELS]. Explain what each will over- and under-credit, when to use which, and the minimum data volume required.
North Star metric proposal
Propose a North Star metric for [PRODUCT]. Evaluate 3 candidates against: reflects value delivered, leads revenue, measurable weekly, movable by the team. Recommend one and 4 input metrics that drive it.
Weekly growth review agenda
Design a 45-minute weekly growth review agenda for a [TEAM_SIZE] team on [PRODUCT]. Include: metrics reviewed, decision points, experiment updates, blockers. Assign owners and time per section.
Experiment prioritization (ICE)
Given these experiment ideas: [LIST]. Score each on impact, confidence, ease (1-10). Sort. For the top 3, add: hypothesis, primary metric, guardrail metric, minimum sample size, expected duration.
Retention curve diagnosis
Here is a retention curve: [DATA]. Diagnose whether the product has a leaky bucket, an onboarding problem, or no product-market fit. Recommend the single next investigation to run and why.
Customer interview script
Write a 30-minute customer interview script for users of [PRODUCT] who [BEHAVIOR]. Follow the Mom Test principles. 12 open questions structured around: context, current job, alternatives, tension, hopes.
Interview synthesis
Synthesize these 6 customer interviews: [TRANSCRIPTS]. Output: top 5 recurring themes with verbatim quotes, 3 tensions in the data, 3 signals of unmet need, one bet worth testing next.
Referral program design
Design a referral program for [PRODUCT] with [CURRENT_LTV]. Choose: reward type, reward timing, gating rules, share mechanics. Model expected referral rate and payback. Flag risks (fraud, cannibalization).
Copy tone reset
Our current copy sounds like [DESCRIPTION]. Rewrite this paragraph 4 ways: as Basecamp, as Linear, as Stripe, as Apple. Preserve meaning. After each version, note the trade-off in perceived audience.
Meta creative fatigue plan
Our [ACCOUNT] shows frequency [X] and rising CPM. Build a 30-day creative refresh plan: how many concepts per week, angle rotation, testing structure, and pause/scale rules based on [METRICS].
TikTok content pillars
Propose 5 content pillars for a TikTok account for [PRODUCT] targeting [AUDIENCE]. For each pillar: theme, 5 hook formulas, 3 example video concepts, expected role in the funnel (top / mid / bottom).
Youtube ad script (60s)
Write a 60-second YouTube ad script for [PRODUCT]. Structure: 3s hook, problem, agitate, solution, proof, offer, CTA. Include voiceover, on-screen text and rough b-roll direction per beat.
Podcast pitch
Write a podcast guest pitch for [FOUNDER] to [SHOW]. Reference a recent episode. Propose 3 topic angles the host would want, tied to their audience. Under 120 words. No 'I love your show'.
B2B ICP definition
Define the ICP for [PRODUCT]. Include: firmographics, technographics, trigger events, buying committee, budget range, disqualifiers. Then list 3 tightest ICP segments and score their reachability 1-5.
Outbound sequence
Write a 7-touch outbound sequence for [PERSONA] at [COMPANY_TYPE]. Mix email, LinkedIn, and one creative touch. Each email under 90 words. Include the trigger event and value hypothesis for the sequence.
Sales page long-form
Write a long-form sales page for [PRODUCT] at [PRICE]. Follow Eugene Schwartz's awareness stages. Include: lead, problem section, mechanism, offer, stack, guarantee, urgency, FAQ, PS.
Case study interview
Interview script to extract a case study from [CUSTOMER]. 15 questions structured around: their before state, why they chose us, first-week experience, specific results with numbers, quotable moments.
Case study writeup
Turn this interview into a case study: [TRANSCRIPT]. Structure: challenge (100w), approach (200w), results with 3 numbers, quote block. Voice: understated, specific, no marketing adjectives.
Meta pixel event QA
Given this pixel setup: [CODE]. Identify: duplicate events, misfiring triggers, missing standard events, deduplication issues. Provide a fixed configuration and the QA steps to verify each event.
MCP tool spec
Design an MCP tool spec that lets Claude query [DATA_SOURCE]. Include: tool name, description, input schema, output schema, auth model, rate limit, and a natural language example call the model would make.
AI agent guardrails
We're deploying an AI agent that can [ACTIONS] on [ACCOUNT]. Design guardrails: hard limits, require-approval thresholds, kill switches, drift detection, audit log format. Assume adversarial conditions.
System prompt for a marketing assistant
Write a system prompt for an AI marketing assistant for [BRAND]. Encode: voice, no-go topics, factual guardrails, response formatting, escalation rules. Structure: role, capabilities, constraints, tone, examples.
Prompt debugging
This prompt is producing [BAD_OUTPUT]: [PROMPT]. Diagnose which prompt-engineering principles it violates. Suggest 3 rewrites that fix the issue, ranked by expected reliability. Explain the changes.
AI-generated report
Turn this raw performance data into a stakeholder-ready weekly report: [DATA]. Sections: TL;DR (3 bullets), what worked, what didn't, next week's bets, risks. Tone: honest, no jargon, no filler.
Retrieval query rewrite
For a RAG system indexing [CORPUS], rewrite this raw user question into 3 retrieval queries: [QUESTION]. Cover: keyword, semantic paraphrase, and decomposed sub-questions. Explain each rewrite briefly.
Naming exercise
Generate 25 names for [PRODUCT]. Structure: 5 descriptive, 5 metaphorical, 5 invented, 5 founder-style, 5 category-defining. For the top 5, check .com availability heuristically and flag risks.
Brand voice guide
Write a brand voice guide for [BRAND] targeting [AUDIENCE]. Include: 3 voice attributes with 'we are / we are not' pairs, sentence-level do/don't examples, vocabulary list, edge cases (support, sales, error states).
Product changelog voice
Rewrite this changelog in a voice that feels like Linear: [CHANGELOG]. Keep it specific, human, and warm. Include emojis only if they replace words. Under 250 words per release.
Homepage hero test plan
Design a test plan for the [PRODUCT] homepage hero. Propose 4 headlines varying by: outcome vs mechanism vs identity vs contrarian. Define: primary metric, guardrails, sample size, expected duration.
Pricing page rewrite
Rewrite the pricing page for [PRODUCT]. Goals: clarify who each tier is for, kill decision fatigue, surface annual savings, handle 3 top objections. Include tier headers, feature list, FAQ (6 Qs), guarantee.
Post-purchase flow
Design a post-purchase email flow for [PRODUCT]. Trigger, delay, subject, goal for each email. Include: order confirmation, unboxing, first-use nudge, review request, replenishment / expansion, VIP.
Support macro rewrite
Rewrite these support macros for [BRAND]: [MACROS]. Keep the info, upgrade the voice to warm-professional. Add empathy openers, remove corporate hedging, make the next step unmissable.
Community launch plan
Plan the launch of a community for [PRODUCT]. Platform decision, first 100 members strategy, week-1 content calendar, moderation rules, engagement rituals, success metrics at day 30/60/90.
Feature launch narrative
Write the internal narrative for launching [FEATURE]. Include: the customer problem in their words, the shift this represents, why now, what we're deliberately not doing, and how we'll know it worked.
Ideal week for a founder
Design an ideal week for a founder of a [STAGE] company focused on [PRIORITY]. Block: deep work, sales calls, customer interviews, team, thinking. Include morning ritual, weekly review, and cut list.
Meta ad copy from a review
Turn this customer review into 5 Meta ad copy variations: [REVIEW]. Preserve their exact language. Each variation: hook, primary text, headline. Keep the review's voice — don't clean it up.
Ad platform diagnostic
Given this account snapshot: [DATA]. Diagnose the top 3 problems (structure, creative, targeting, tracking, bidding). For each: symptom, likely cause, 1-week fix, expected impact on CAC.
Prompt library taxonomy
Design a taxonomy for a prompt library serving [TEAM]. Propose top-level categories (5-8), tags, metadata fields (model, input variables, output format, tested-on-date), and a naming convention for prompt IDs.
Chain-of-thought vs direct
For this task: [TASK]. Compare a direct prompt vs a chain-of-thought prompt vs a decomposed multi-step chain. Predict output quality, cost, latency for each. Recommend one and justify.
Automate the boring parts.
Every automation lists difficulty, time saved, tools required and estimated ROI up front.
Meta Ads → Sheets → Slack digest
Daily creative performance report with anomaly detection, delivered to Slack at 8am.
AI-generated ad variants from a brief
Turn one creative brief into 20 ad variants with copy, hooks and image prompts.
Lead enrichment + routing
Enrich inbound leads with firmographic data, score them and route to the right AE.
Autonomous budget rebalancer
Reallocates Meta and Google spend across ad sets based on rolling CAC and margin.
Weekly experiment recap generator
Pulls test results from GA4 and generates a stakeholder-ready recap doc.
Landing page A/B generator
Spin up 5 landing page variants from a single brief, deploy and track lift.
Churn early-warning digest
Combines product usage + support signals to flag at-risk accounts weekly.
Review harvesting → creative
Turns 5-star reviews into ad copy candidates and product page snippets.
Meta creative fatigue watcher
Auto-pauses ads that cross a frequency + CPA threshold and pings the buyer.
SEO content agent
Monitors keyword rankings and drafts refresh briefs for pages losing position.
Customer interview scheduler
Books research calls with power users automatically after a trigger event.
Post-checkout upsell
Personalizes a one-time offer on the confirmation page using purchase history.
Slack → CRM note capture
Turns Slack DMs about customers into structured HubSpot notes automatically.
AI-assisted RFP first pass
Drafts the first version of RFP responses from your knowledge base.
New-signup enrichment
Enriches every signup and personalizes the first email accordingly.
Support-signal summarizer
Weekly digest of the top themes across support tickets, with example quotes.
Cold outbound personalizer
Personalizes the opener of every outbound email with a real observation.
Content repurposing engine
Turns a long-form article into 8 downstream assets across channels.
Server-side event forwarder
Sends conversions to Meta, Google and TikTok via server-side events with dedupe.
Meeting → follow-up
Auto-drafts the follow-up email from a sales call transcript.
Brand mention responder
Detects unhandled brand mentions and drafts a response for the community team.
Referral abuse detector
Flags referral chains that look like self-referral or fraud.
Podcast pitch machine
Finds relevant shows, drafts personalized pitches and tracks replies.
Weekly board deck refresh
Regenerates the metrics section of the board deck from source-of-truth data.
Systems, applied.
How real teams applied these frameworks — and what actually moved.
How Nova rebuilt their creative pipeline with AI and 3x'd ROAS
A DTC skincare brand replaced their agency-run creative workflow with an internal AI-first system, shipping 4x more ad variants at half the cost.
How Fieldline dropped CAC by 41% with a rebuilt paid funnel
A vertical SaaS company restructured their acquisition around a single ICP framework and shipped 12 experiments in 90 days.
How Palate 2x'd repeat purchase rate with lifecycle automation
A specialty food marketplace rebuilt lifecycle from scratch using event-driven triggers and AI-generated content.
How Ledger.co unlocked 62% activation with a rebuilt onboarding
A fintech re-scoped onboarding around the single moment users first felt value, and shipped it as a 3-email + in-product sprint.
How Roam replaced its ad agency with a UGC engine
A travel app moved from 4 monthly ad concepts to 24 by building an in-house UGC pipeline with AI-assisted briefs.
How Northline 4x'd outbound reply rate with per-lead personalization
A B2B services firm rebuilt outbound around real per-prospect observations gathered by an AI research agent.
One actionable acquisition system every week.
Frameworks, prompts and experiments — delivered every Monday. No fluff.
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