How AI reduced campaign setup time by 87%

Before

Setting up a new campaign involved: writing a brief, generating 3–5 creative concepts, drafting copy, building assets in Figma, and configuring the campaign in Meta. Total: roughly 4.2 hours.

The workflow

We compressed this into a single pipeline:

1. Brief goes into a structured template.
2. Claude generates concepts, hooks and headlines.
3. A batch job renders base assets via the Figma API.
4. A launcher creates the campaign structure in Meta.

The prompts

The critical prompt is the one that turns a brief into structured concepts. It's tuned to output JSON that the rest of the pipeline can consume without cleanup.

Given this brief: {BRIEF}
Return 5 concepts as JSON: [{ angle, hook, headline, primary_text, cta }]

After

Median setup time across 12 accounts: 32 minutes. We didn't ship faster to ship more — we shipped faster to test more angles per launch.