Case studies

Systems, applied.

Metrics-first. Every case study leads with what moved.

Nova Skincare

How Nova rebuilt their creative pipeline with AI and 3x'd ROAS

A DTC skincare brand replaced their agency-run creative workflow with an internal AI-first system, shipping 4x more ad variants at half the cost.

+214%

ROAS

-63%

CPA

+$1.2M

New revenue

Fieldline

How Fieldline dropped CAC by 41% with a rebuilt paid funnel

A vertical SaaS company restructured their acquisition around a single ICP framework and shipped 12 experiments in 90 days.

-41%

CAC

+178%

MQLs

+$4.8M

Pipeline

Palate

How Palate 2x'd repeat purchase rate with lifecycle automation

A specialty food marketplace rebuilt lifecycle from scratch using event-driven triggers and AI-generated content.

+96%

Repeat rate

+$142

LTV

+37pts

Retention @ 90d

Ledger.co

How Ledger.co unlocked 62% activation with a rebuilt onboarding

A fintech re-scoped onboarding around the single moment users first felt value, and shipped it as a 3-email + in-product sprint.

+62%

Activation

+29pts

D30 retention

-44%

Support tickets

Roam

How Roam replaced its ad agency with a UGC engine

A travel app moved from 4 monthly ad concepts to 24 by building an in-house UGC pipeline with AI-assisted briefs.

-38%

Blended CAC

Creative volume

72d → 41d

Payback

Northline

How Northline 4x'd outbound reply rate with per-lead personalization

A B2B services firm rebuilt outbound around real per-prospect observations gathered by an AI research agent.

+312%

Reply rate

+186%

Meetings booked

-2 FTE

Reps needed