Knowledge base

Essays and breakdowns.

Long-form thinking on acquisition, automation and AI-native marketing.

Building an AI media buyer that actually works

The architecture, guardrails and results of running an autonomous agent on a real ad budget.

The exact workflow that took campaign setup from 4.2 hours to 32 minutes.

Why fewer campaigns, fewer ad sets and broader audiences beat surgical segmentation.

Promise, specificity, mechanism, CTA — and how to test them one at a time.

Everything else is scaffolding.

What Model Context Protocol actually gives you, and where it's already useful.

How we recovered 34% of lost conversions on Meta with a Cloudflare Worker and CAPI.

Once rendering costs approach zero, the constraint becomes taste.