Frameworks

Frameworks you can actually run.

Each one is an interactive tool — score, calculate, or generate a statement you can paste into a doc.

AARRR Pirate Metrics

Acquisition, activation, retention, referral, revenue.

Understand the progress customers are trying to make.

One metric that captures the value you deliver.

Construct compound offers that neutralize objections.

Adapted from April Dunford — one page, one product.

Diverge, converge — the model behind high-volume creative teams.

Eugene Schwartz's five stages of prospect awareness, applied to modern funnels.

Impact, confidence, ease — the simplest experiment prioritization that works.

Decompose one north-star metric into 4-6 movable input metrics.

The three questions every landing page must answer above the fold.