Experiments

The lab.

Every experiment we run, published — with the numbers.

Jun 2026 · AI Workflows
How AI reduced campaign setup time by 87%
From 4.2 hours to 32 minutes across 12 accounts
May 2026 · Automation
Building an AI media buyer
An autonomous agent that manages a $12k/mo Meta budget
Apr 2026 · Advertising
Testing 27 Meta creatives in one week
3 winners, $2.14 CPA — down from $6.80
Mar 2026 · AI Workflows
Using MCP servers for marketing
Connecting Claude to GA4, Meta and HubSpot in one workflow
Feb 2026 · Landing Pages
One landing page, 12 audience variants
+47% conversion lift on the winning variant
Jan 2026 · Email
Rebuilding onboarding as a 3-email sprint
+22pts activation at day 7
Dec 2025 · Advertising
Killing our best-performing ad on purpose
Forced portfolio diversification, -18% blended CAC
Nov 2025 · Analytics
Server-side conversion tracking on Meta
Recovered 34% of previously-lost attribution