AI-native GTM playbooks.
Operator-grade, opinionated, written from Q3 2026. Every playbook assumes the modern stack — Clay, Attio, 11x, Framer + Relume, PostHog, Northbeam, n8n, Claude 4.5 Sonnet / GPT-5.4 — and calls out what's dead. Progress persists locally.
Meta Ads Operating System
End-to-end system for launching and scaling paid social.
- Meta Ads in 2026 is a 3-loop system: offer, creative, and attribution.
- Clay + Common Room beat guesswork by feeding Meta 1:1 audiences and signal tiers.
Google Ads for B2B
Intent-first search strategy for high-consideration products.
- Use Google Ads only for intent capture; Meta Advantage+ handles demand creation in parallel.
- Build 3–5 intent clusters in Clay, then score accounts before spending 1 pound.
AI Creative Pipeline
From brief to 20 variants in an afternoon.
- Use Clay + Relume to turn 1 brief into 20 assets before lunch.
- Framer + Next.js on Vercel beats 6-week design cycles in 2026.
Landing Page System
A repeatable framework for building high-converting pages.
- Build 1 page in Framer + Relume, not 12 pages in Figma.
- Use Clay + PostHog to learn what converts before you polish copy.
Lifecycle Blueprint
Onboarding, activation, retention and win-back flows.
- Lifecycle wins in 2026 come from Attio + Clay + 11x, not 14-person lifecycle teams.
- Onboarding should trigger in <5 minutes, or PostHog and Common Room have already failed you.
Offer Design
How to construct an offer that markets itself.
- A strong offer in 2026 beats 3 funnels; Framer + Relume ship the proof in 48 hours.
- Use Clay + Apollo AI to find the 20% of accounts that buy the pain, not the category.
Modern Analytics Stack
Server-side, first-party, AI-augmented.
- Default to PostHog + Northbeam + Common Room; GA-style pageview vanity is a 2026 tax.
- Server-side events beat browser pixels by 15-30% once consent, ad blockers, and iOS are real.
Growth Experiment Rituals
The weekly cadence used by teams shipping 100+ experiments/yr.
- Run 2 experiment lanes: acquisition in Framer + Meta, activation in Product + PostHog.
- One weekly ritual beats 12 Slack debates; use n8n, Clay, and Attio as the operating spine.
TikTok Ads Operating System
Playbook for consumer brands scaling on TikTok.
- Run TikTok ads like a 2026 media desk: TikTok, Meta Advantage+, and Northbeam in one loop.
- Creative is the moat: Arcads, Runway, and AdCreative.ai beat 1 more media buyer.
Email Deliverability System
Everything you need to keep inbox rates above 95%.
- Default to 3 domains, 2 inboxes each, and 1 warm-up lane; anything else is noise.
- Clay + Common Room catch bad intent before send 1; list quality beats copy every time.
Programmatic SEO
How to build thousands of pages that rank without spamming the internet.
- Programmatic SEO in 2026 means 1 page template, 1 dataset, 1 distribution loop.
- Framer + Relume beats heavy page builders; Next.js on Vercel wins when logic matters.
Customer Research Playbook
The interview → insight → action loop.
- 2-week research sprints beat 90-day persona theatre every time.
- Clay + Attio turns interviews into actions in 1 workflow.
Pricing Strategy Playbook
How to set, test and evolve prices without vibes.
- Price on evidence: PostHog, Attio, and Northbeam beat boardroom vibes in 2026.
- Clay + Common Room finds willingness-to-pay signals before you touch a pricing page.
Referral Programs That Actually Work
The mechanics behind Dropbox / Robinhood-style loops.
- 1 referral loop beats 5 paid channels when Clay tracks invite quality and Attio closes the handoff.
- Dropbox-style rewards die without 2-step activation, PostHog events, and a 24h reward claim SLA.
Conversion Copywriting
Copy that sells, without sounding like it.
- Use Framer + Relume for the page, then prove every line with PostHog event 1.
- Clay + Claude 4.5 Sonnet beats intuition on 80% of headline tests.
Onboarding Design
The first 15 minutes that decide 90 days of retention.
- Design 1 onboarding path, not 5: Framer + Relume for UX, Attio for state, PostHog for truth.
- First 15 minutes decide 90 days: cut TTFV to under 7 minutes or churn will spike.
B2B Content Marketing
Content that generates pipeline, not just impressions.
- Content wins in 2026 only when Clay feeds intent, not when a blog team ships 30 posts.
- Framer + Relume beats legacy CMS drag; ship 12 pages in 10 days, then measure in Attio.
Creator Partnerships
How to work with creators without lighting money on fire.
- 2026 creator partnerships win on 20% signal quality, not 200% reach.
- Clay + Common Room kills 80% of bad creator lists before outreach.
Short-form Video Ads
Playbook for 15-30 second video creative across platforms.
- Ship 6 variants per angle; Meta Advantage+ and PMax now reward volume over polish.
- Use Clay + Common Room to pull 3 signal layers before 11x writes a single script.
Sales Enablement for Founders
The docs and rituals a founding sales team actually uses.
- Sales enablement in 2026 is 1 system: Attio, Clay, 11x, and PostHog.
- Docs die when they are static; Relume + Framer makes enablement live in 7 days.
Podcast-Led Growth
Using podcast tours as a top-of-funnel channel.
- Podcast tours work when Clay scores guests and 11x books 20% to 35% faster.
- One operator, Attio, and n8n beat a 4-person SDR pod for guest ops.
Affiliate Program Playbook
How to launch and scale an affiliate program without brand damage.
- Use Clay + Attio on day 1, not spreadsheets; manual affiliate ops dies at 50 partners.
- One operator plus 11x and Lindy beats 3 SDRs for partner recruitment in 2026.
Webinar Funnel
Modern take on the classic webinar-to-sale funnel.
- Webinars in 2026 are 1 asset, not a channel: Framer + Relume front-end, Attio back-end, PostHog truth.
- Replace generic registrant blasts with Clay + 11x + Common Room segmentation before every invite.
Growth Team Design
How to hire, structure and run a 3-8 person growth team.
- 3-8 people is the sweet spot; 12-person growth pods are dead weight in 2026.
- Default stack: Attio + Clay + n8n + PostHog; Salesforce is a tax on GTM.