Awareness Ladder

At this stage, the buyer has no active problem narrative, so do not sell product; sell a symptom. Use Clay to pull target accounts, then use an LLM to score recent signals like hiring, traffic drops, or category mentions, and send one sharp angle through Meta Advantage+ or LinkedIn. Example: a Clay table flags 200 SaaS operators with rising churn risk, then 11x sends a 1-line email referencing the exact trigger and a Framer page with one symptom-led headline. Decision rule: if the prospect cannot repeat the pain in 10 words, you are too early.

Here the buyer knows something is broken, but not which fix to buy, so your job is to define the cost of inaction. Use PostHog to see which pages they read, then have Claude Code summarise the journey into one intent cluster and push that into Attio. Example: a visitor hits three pricing pages and a docs page, PostHog sends the event trail to n8n, and an 11x agent replies with a diagnosis email offering a benchmark, not a demo. Decision rule: if the prospect asks 'why now', you are in the right stage.

At this stage, the buyer knows the category, so your wedge is specificity, not education. Use Clay + Common Room to identify which companies already engage with adjacent tools, then generate solution-fit content with Claude 4.5 Sonnet and publish it in Framer. Example: an account shows repeated Common Room signals around RevOps content, so the landing page dynamically swaps to 'Attio migration' copy while an 11x agent sends a two-option reply: template-based rollout or done-for-you setup. Decision rule: if the buyer names the category but not your brand, this is the lane.

Now the buyer knows your product, so the only job is removing doubt with proof, pricing, and implementation clarity. Use Northbeam, PostHog, and Attio to segment by source, then let Claude 4.5 Sonnet generate objection-specific proof blocks for each segment. Example: a demo-booked lead from Google Performance Max sees a Framer page with a 14-day rollout, a Clay-enriched case study, and an embedded 11x follow-up that answers objections on security, migration, and ownership. Decision rule: if they compare you against 2 vendors, tighten proof and cut adjectives.

This is the conversion stage, where the buyer only needs a reason to act now, so optimise for friction removal, not persuasion. Use Attio tasks, n8n workflows, and Trigger.dev to automate contract, onboarding, and internal handoff the moment intent spikes. Example: a prospect replies 'send the doc' and an 11x agent triggers a Framer checkout page, a DocuSign link, and a Clay-based implementation checklist in under 5 minutes. Decision rule: if they have already decided, every extra sentence is leakage.