Interactive framework · 3 steps

ICE Scoring

Impact, confidence, ease — the simplest experiment prioritization that works.

ICE calculator

Ranked

Why it works▾

The best prioritization framework is the one your team actually uses on Monday morning. ICE wins by being unignorably simple.

When to use▾

Weekly experiment planning where you have more ideas than you can run.

Steps in detail▾

If it works, how big is the win? Score against your north star, not vanity metrics.

How sure are you it'll work? Prior evidence, precedent, gut. Be honest — inflated confidence is the #1 ICE failure mode.

Effort to run it, not to build it forever. A quick landing page test is a 9. A rebuild is a 2.

Pitfalls▾