← Frameworks
Interactive framework · 3 steps
North Star Framework
One metric that captures the value you deliver.
Worksheet
## Pick the metric — ## Decompose it — ## Instrument and review —
Why it works▾
A north star is not a KPI. It's the one number that, if it went up 10x, would mean the company is undeniably winning.
When to use▾
When teams are shipping in different directions and every function has its own definition of success.
Steps in detail▾
01
Pick the metric
It must be a leading indicator of revenue, expressed from the customer's perspective, and movable by product decisions. Not signups. Not MRR. Something like 'weekly rooms cleaned' or 'nights booked.'
02
Decompose it
Break it into 3-5 input metrics one level down. This is your operating tree — every team should own at least one input.
03
Instrument and review
Weekly review, no exceptions. If nobody looks at the number every week, it's not a north star.
Pitfalls▾
- 01Choosing a lagging metric like revenue — you can't move it directly.
- 02Picking two north stars. There is one.