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Growth · 16 min
Affiliate Program Playbook
How to launch and scale an affiliate program without brand damage.
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Why it works▾
Affiliate programs die from two things: bad partners and bad economics. Both are preventable.
Full playbook▾
Vetting partners
Manual approval for the first 100 partners. Automated after that with clear disqualifiers.
Economics
Commission structure should be sustainable at 3x current AOV. Never set a rate you'll regret.
Brand safety
Rules on channels, claims, and disclosure. Terminate quickly for violations.