Creative · 16 min

AI Creative Pipeline

From brief to 20 variants in an afternoon.

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Tools

ClaudeFigma APIAirtableFrame.io

Why it works▾

The bottleneck was never ideas. It was rendering. Once rendering costs approach zero, the constraint becomes taste.

Full playbook▾

Structured briefs

Every concept starts as a structured brief: audience, promise, proof, angle, tone. If it can't be filled in 10 minutes, it isn't ready to enter the pipeline.

Expansion pass

An LLM expands the brief into 20 concepts across pre-defined angles (pain, aspiration, contrarian, social proof, curiosity). The model doesn't invent — it recombines your library of proof and language.

Rendering

Concepts pipe into templated Figma files via the API. Static ads in minutes; video concepts get a shot list and a paired UGC creator brief.