Analytics · 20 min

Modern Analytics Stack

Server-side, first-party, AI-augmented.

Action plan0/3 · 0%

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Tools

SegmentBigQueryMeta CAPIPostHog

Why it works▾

The old stack was pixels and dashboards. The new stack is events, warehouses and prompts.

Full playbook▾

Event schema

Design your event schema like an API. Names in snake_case, properties consistent, versions tracked. Retrofitting a broken schema is worse than starting from scratch.

Warehouse-first

Route every event to a warehouse (BigQuery, Snowflake). Every downstream tool — Meta CAPI, HubSpot, ad platforms — pulls from there. One source, many destinations.