← Playbooks
Growth · 18 min
B2B Content Marketing
Content that generates pipeline, not just impressions.
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Why it works▾
Most B2B content ranks well and closes nothing. Build for the buyer, not the crawler.
Full playbook▾
Content pillars
3-4 pillars max, tied to buying stages. Each pillar has a hub page + supporting posts.
Distribution
A great post gets 5-10 distribution surfaces: newsletter, LinkedIn, sales enablement, ads, community.
Attribution
Self-reported attribution beats last-click for content. Ask 'how did you hear about us' at signup, always.