← Playbooks
Landing Pages · 18 min
Conversion Copywriting
Copy that sells, without sounding like it.
Action plan0/3 · 0%
Progress saved locally in this browser.
Export:
Tools
GrainNotionTrustpilot exports
Why it works▾
The best copy sounds like the customer, said back to them, sharper.
Full playbook▾
Voice mining
Pull exact phrases from reviews, tickets, transcripts. This is your first draft.
Structure
Problem → agitate → mechanism → proof → offer. Boring, works, ships.
Editing
Cut every sentence a customer wouldn't say out loud. Cut every claim without a receipt.