← Playbooks
Growth · 16 min
Customer Research Playbook
The interview → insight → action loop.
Action plan0/3 · 0%
Progress saved locally in this browser.
Export:
Tools
LoomNotionGrain / Fathom
Why it works▾
Every marketing team's real problem is that nobody has talked to a customer this month.
Full playbook▾
Interviews
6 interviews, 30 minutes each, same question set. That's it for a research sprint. Anything more is procrastination.
Synthesis
Extract exact language. Tag by tension. The words become copy; the tensions become bets.
Action
Every research sprint ends with one bet — messaging, offer, or motion — shipped within 14 days.