← Playbooks
Growth · 20 min
Growth Team Design
How to hire, structure and run a 3-8 person growth team.
Action plan0/3 · 0%
Progress saved locally in this browser.
Export:
Tools
NotionSlackMetabase
Why it works▾
Growth teams die from two things: unclear ownership and unclear metrics. Fix both on day one.
Full playbook▾
Roles at each stage
0-2 people: full-stack marketer. 3-5: split channel + product growth. 6+: add ops, data, creative lead.
One metric per person
Every teammate owns one metric they can move weekly. Never share ownership of a metric.
Cadence
Weekly experiment review. Monthly channel review. Quarterly team review. Skip none.