Landing Pages · 22 min

Landing Page System

A repeatable framework for building high-converting pages.

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Framer or WebflowPostHogHotjar

Why it works▾

There are ~9 modules in every high-converting landing page. Your job is to pick which 5-7, in what order, for this audience.

Full playbook▾

The module library

Hero, problem, solution, features, proof, comparison, objection block, guarantee, offer, FAQ, CTA. Every page is a sequence of these. Don't invent modules — sequence them.

The hero decision

The hero is a 4-variable puzzle: promise (outcome), specificity (who / when / how much), mechanism (why we work), and CTA. Test one variable at a time; you'll rarely need more than 4 rounds.

Proof density

Proof should appear within the first two scrolls, then reappear every 2-3 modules. Numbers > logos > quotes > screenshots. Never trust a page with only logos above the fold.