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Growth · 16 min
Onboarding Design
The first 15 minutes that decide 90 days of retention.
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PostHogFramerIn-product empty-state library
Why it works▾
You have 15 minutes. The user has decided by minute 8.
Full playbook▾
The first-value moment
Find the single moment a user first feels the product works. Optimize the entire flow around getting there faster.
Cut friction ruthlessly
Every field, click, and screen between signup and first-value is measured. Cut anything not load-bearing.
Empty states
The best onboarding is a great empty state. Bad empty states can't be rescued by tours.