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Growth · 14 min
Podcast-Led Growth
Using podcast tours as a top-of-funnel channel.
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Why it works▾
One great podcast can outperform a quarter of paid — if you pick the right ones and follow up.
Full playbook▾
Picking shows
ICP overlap > download count. A show with 3,000 exact-ICP listeners beats 50,000 randoms.
Pitching
Reference a recent episode. Propose an angle their audience wants. Don't pitch your product.
Follow-up
Every appearance gets a landing page tailored to that show's audience. Track UTMs relentlessly.