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Pricing Strategy Playbook
How to set, test and evolve prices without vibes.
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Why it works▾
Most pricing problems aren't pricing. They're packaging.
Full playbook▾
Packaging first
Fix what's in each tier before you fix the numbers.
Willingness to pay
Van Westendorp is fine as a floor. Real signal comes from actually raising prices on new signups.
Grandfathering
Grandfather generously. The revenue you don't collect from loyal customers is buying reputation.