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Growth · 14 min
Sales Enablement for Founders
The docs and rituals a founding sales team actually uses.
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Why it works▾
A founding sales team needs 6 documents. Not a playbook wiki with 400.
Full playbook▾
The 6 docs
ICP, discovery script, deck, objection map, pricing rationale, follow-up templates. Anything beyond these six is procrastination.
The feedback loop
Every objection heard on a call goes into the objection map by end of day. Every new proof point goes into the deck.