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Funnels · 14 min
Webinar Funnel
Modern take on the classic webinar-to-sale funnel.
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Why it works▾
Webinars still work. What doesn't work is the 60-minute infomercial masquerading as one.
Full playbook▾
Framing
40 minutes of real teaching, 15 minutes of offer, 5 minutes of Q&A. Reverse the ratio and it dies.
Registration hooks
Promise a specific, concrete outcome. Numbers in the title. No vague 'strategies' or 'insights'.
Follow-up
The 7-day follow-up sequence closes more than the live event. Design it before you set a date.